DEMO PROJECT / 03

Phase Garden

Phase Garden

Concept · Motion identity · Image system

2026

01 / PREMISE

01 / PREMISE

An identity study where engineered petals open around one live core.

An identity study where engineered petals open around one live core.

Phase Garden is an original illustrative case study made for the Afterimage template. It demonstrates a coherent visual world rather than a real client engagement.

02 / CHALLENGE

02 / CHALLENGE

Give the system one tension people can remember.

The fictional brief calls for an identity that can feel alive across still and moving formats without depending on a logo animation.

03 / MOTION LANGUAGE

03 / MOTION LANGUAGE

Make the behavior as specific as the material.

Satin and translucent petals share one geometry but respond differently to light. The controlled opening gesture supplies both a recognizable silhouette and a simple motion rule.

A system designed to travel.

The sample system covers key art, a reveal sequence and modular crops for a launch page. Replace the demo story with your own approved process and outcomes.

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